ACADEMIC WRITINGS

Justin Jimeno

Academic Writings: Welcome

FALL 2021

I’ve put together a carefully curated selection of my latest and most influential pieces. Read through the samples below and feel free to get in touch to learn more about me and to discuss any projects you may want to send my way.

Academic Writings: Work

ADVERTISING PLAN REPORT

San Francisco State University

Acting as an Account Planner for an ad agency, I created an advertising plan for Wix where I establish a key advertising objective, conduct brand and audience research, and express a compelling benefit for the brand.

Advertising Plan Report

SURVEY RESEARCH PROJECT - FALL 2020

COMM 661: Quantitative Methods in Communication Research

Through these series of papers, I've conducted my own survey research to find that, "people in the US who are adversaries of President Trump tend to favor face masks amidst the COVID-19 pandemic."

ASSIGNMENT 1

November 19, 2020

Here I establish my initial claim, identify independent and dependent variables in my study, and provide a sample of the consent form I drafted to participants to ensure ethical practice.

Assignment 1

ASSIGNMENT 2

November 21, 2020

In this assignment, I reiterate my claim, identify the questions I will ask in my survey, how I will go about collecting data, and provide results from a pilot study.

Assignment 2

ASSIGNMENT 3

December 7, 2020

After conducting the study with 10-20 participants, I included a table featuring the results, further discuss said results and explain how they relate back to my initial claim.

Assignment 3

Academic Writings: Work